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Arkaign said:

to mornelithe

He's not understanding. There are multiple gaffers with explicit access to NPD numbers, but they can't just put them out there in plain text, they have to obfuscate a bit. That's why you see graphs, yes/no answers, etc.

The final consensus is always solid though, and you would get banned to the moon for lying about the numbers. But instead of "124k" for an item, you might get ">120 and <130" Etc.

Basically you have a lock within a scant % on everything major on a reliable basis. Some months are extra tough due to the most connected leakers being careful or taking their sweet time with it.

Gamecrate removed all the NPD article after get exposed... I'm sure NPD Group make some guys there got fired.