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fireburn95 said:
Sony focus marketing on their next big release (inc their co-marketing third party games)

Before september they focused on Destiny.
About a week or 2 after destiny they focused on driveclub.
Driveclub will have its time then it will be time for two new marketing campaigns.
Littlebigplanet and GTA V.

No point advertising a game too early, where people will eventually forget about it.

Actually in some ways Sony is giving this game more attention than you'd think, for example both the E3 and Gamescom trailer have obviously been featured on the Playstation Youtube Channel page for quite some time, which can be seen from the view count to ratings ratio.

E3 trailer: 4.1 million views to 12.5k thumbs up

Gamescom trailer: 3.1 million views to 2.8k thumbs up

Compared to the UC4 trailer, which was actually massively hyped

5.8 million views to 45.6k thumbs up

So Sony is doing some work at least.