PabloV on 08 April 2008
you could basically call all the franchises that have (had and died) steadily declining sales will end up closer to the trash bin for some of them. simply because they are milking out some franchises to death while they could revive them. This is something those guys have to realise. You can cash cow a franchise but only to a certain extend and then either:
get a new milking cow or
refresh the cow and nurture it back to health.
However, the later one is not popular because it will obviously cost more. But at some point the costs will be worth the investment because great franchises are becoming rare (long lasting ones)
