KLAMarine on 15 October 2014
| curl-6 said: I honestly didn't expect them to run TV ads at all for fear it would tarnish their family friendly image, so this is a pleasant surprise. |
Well that image, the 'Disney' of video games, has been doing terribly for them as of late so it seems time for a shift. I don't blame them for trying to aim at the family: families have a LOT of money but movies and video games function differently. Movies mean a night out with the kids (Finding Nemo, Shrek, Frozen, all huge blockbusters), video games are a babysitting tool that allow parents to have some time for themselves. And what do kids want? They want to be grown ups and play 'mature' games that have blood and nudity in them (because that's what qualifies as maturity).
