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fleischr said:

In a way, Nintendo must compete with itself and it's legacy. Every single possible new thing they do is so heavily scrutinized in comparison to Nintendo's past and legacy that if falls short in any way, customers would rather comb through pawn shops and ebay for what's considered the best of the Nintendo offering rather than take a chance on anything new, perhaps even with solid or exemplary newer games.

And this is why Nintendo rarely cuts the price of their software, and it's why Virtual Console games don't cost 99¢. People will pay $40 for an almost-20-year-old game.