I want to see a PC that doesn't need to be built, that can be bought for $400, that can match the current consoles right out of the box.
Let's define built for this:
Built = anything more than just buying it, bringing it home, plugging it in, and starting a game.
I don't think I am going out on a limb in saying that the majority of people who play console games are not the types that are out building custom PCs.