Sorry for all the supposed fanboyism going around J, but I for one feel that Sony has really not started trying yet.
Bundling software ensures sales for the companies producing them.
The companies who made these games right now want results. They want sales. Sony understands this, so they bundle the system.
As I've seen so far the bundle systems run 449$, So, really they are not losing any money on a free game.
I would think Sony would be shooting themselves in the foot, if and when they drop the price to 300 or 350, unless that doesn't happen until Christmas. If that were to happen now, I think it would be safe to say that they were willing to sacrifice revenue in order to appease the exclusivity dev's ad ensure a future for the ps3. So far as I can tell this is Sony's opinion.
"Our system is priced rediculously cheap for what it does. It has some amazing games coming out very very soon. We believe our brand name is still one of the best and that we will keep people coming back if only just for that. We have established an impact that every gamer has felt in the last 10 years, playstation is always at the forefront of 'quality'. We are in this business for the long haul, and will outlast any competition due to our games lineup and the loyalty of our gamers from the past quality games we have released. Pay for our system now, because we will not be lowering the price. Do not be the last one on your block to own a blockbuster game such as MGS4 GTAIV LBP FF13"









