It looks like Sony are doing something about it. An insider who works for Sony posted this on Gaf:
"Interesting thread."
To which someone replied: 'interesting post'.
This was then followed by someone saying: 'it means nothing'
Which was in turn answered by the insider with: 'Actually it does.'
Clearly he can't say much but the picture is of a dog pricking his ears up and watching intently.
edit: Yep, Sony are listening, he just answered the same guess with a =)
The PS5 Exists.