From what i've read and heard from various pod-cast's: They had grand visions, sold those during developement. Had to cut back, that made lore / back-story quite hollow and not that refined (different classes / races had different starting locations at one point).
And now the gaming-community at large has branded the product with the 'it isn't what they said it was' stamp.
So it isn't the 'omg this game is phenomenal!' messaging that you need to keep traction to get a 20mil+ selling game. Word of mouth is a big thing.
that's my take on it at least








