| kowenicki said: 30m? who said that? no sane person thought that. |
Actually, many really did. Based on a break-even analysis on the $500 million cost to develop and market the title + Activision's target ROI for most projects.
Based on "Anatomy of a Retail Game Costs", Activision would collect a royalty of about $15 (maybe $20 since it's a high profile title) once MS, Sony take their platform royalty, retailers make some money, and the costs of distribution are covered.
So assume a $20 royalty * 30 million copies = $600 million. A gross profit of about 20% which would be considered acceptable.
Granted, there's additional ways they'll make money on the title via DLC. But that's how many came up with a 30 million estimate.
Just breaking even on Destiny would be a bad outcome for Activision financially
I predict NX launches in 2017 - not 2016
