Consoles are always defined by the games they have. That's what determines how well they sell and how long they remain relevant, all the rest is in the "nice to have" category. So if Microsoft wants to last the longest it needs to beat Sony in the games department.
I'm not saying they can't or won't but outlasting or outselling will not come from Window 10 integration or any other side feature. It has to come from games.
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