thewayofthepath on 29 September 2014
It turns out the developer is Nexis Games:
http://www.nintendolife.com/news/2014/09/nexis_games_is_developing_u_craft_a_minecraft_clone_for_the_eshop
This means nothing to me as I've never played anything by them. However, their BrickBlast U game is reputedly awful. Rejoice!