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FishyJoe said:
Why would you need to drop the price when you're still easily in the lead WW in a week where the PSP had it's biggest launches of the year and you didn't release anything of significance?

1. You can never have too many sales.

2. While the DS is dominating worldwide, it's reaching a saturating point in Japan. A small price cut in the nation could help the DS compete better with the PSP.