Should MS Consider Not Purchasing Exclusive Advertising Anymore?

[S.T.A.G.E.]

Mr Puggsly said:

S.T.A.G.E. said:

Yeah...Microsofts most notable IP's have been purchased. 

Some were, some weren't. The average consumer doesn't identify MS by whether or not they created popular IPs. That's just a concern to people like you.

Also, you don't give credit to MS for keeping those IPs great.

Because they cannot create them. Retaining things they buy wont help them further themselves, but keep at the same pace in which they've always been. Think of it as making gains on a treadmill rather than running outside in the great expanse.