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Mr Puggsly said:
S.T.A.G.E. said:


Microsoft wants to be associated with anything that strongly resonates with Sony to draw gamers towards them.


I think that's called competing.

Hence, Sony and Bungie.

Microsoft does it way more than Sony. Bungie is one game. Tekken, MGS, Insomniac, Square and others are on the list to boot. MS best E3's are the ones where the acquire games that were associated with Sony. Tomb Raider included.