BKK2 on 06 April 2008
Recent interview with Xbox Product Marketing Manager Jeremy Hinton:
But if we look at recent GfK figures, weekly sales of the machine are now consistently lagging behind PS3 and Nintendo are selling two to four times as many Wii's as 360s. Are you disappointed with your current numbers in Australia?
We're not, no. We're significantly ahead of where we planned to be for the year. It's all about timing your run as well. January and February are certainly not large, significant sales periods, we don't mind being number three in those periods if we're picking the larger periods to be number one in. If you look at the first full year of next-gen in this market our lead over PS3 has only diminishing very, very slightly. If that trend continues it would still be quite a long time before our install base will be surpassed so no, small periods like this don't faze us whatsoever. If you're not performing during November and December, then you're in trouble.
We're not, no. We're significantly ahead of where we planned to be for the year. It's all about timing your run as well. January and February are certainly not large, significant sales periods, we don't mind being number three in those periods if we're picking the larger periods to be number one in. If you look at the first full year of next-gen in this market our lead over PS3 has only diminishing very, very slightly. If that trend continues it would still be quite a long time before our install base will be surpassed so no, small periods like this don't faze us whatsoever. If you're not performing during November and December, then you're in trouble.
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