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Mummelmann said:
I think all will benefit equally; that is say practically none at all, despite massive growth in the Chinese economy, there is no reason to believe that home consoles will suddenly start selling significant numbers there for now.

PC manufacturers and the likes of NCSoft will benefit the most...

I'm still not certain either way, but it appears that launching in China wont be a walk in the park for anyone.  I imagine its even more challenging for Microsoft because they are the first to do for quite some time.