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Hmm, I put not enough info to speculate, but as far as I'm concerned, the answer is "not Microsoft". They'll benefit from it (at least more than they did from Japan) but it won't do much. Where as it'll make a serious difference for the other two. I'm expecting it to basically be a much larger Japan. Nintendo will have a strong presence, but so will Sony. There might be 1 mil XBO's sold throughout the gen, while Sony will sell several million, and Nintendo will probably not release the Wii U there at all. Instead, they'll release cheaper hardware, like the 3DS perhaps, and it'll do pretty well. It's really hard to gauge how Nintendo will do though, because they've said they don't think expensive hardware will sell there, which I take to mean they're not planning on releasing Wii U there, but I'm not sure what they'll do instead.