Nymeria said:
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Yes the increase is pretty much entirely from women playing smartphone games, this is actually an article citing another source that's a few months old.
What I've noticed with women is despite all the bruhaha that's made over Lara Croft, Samus, etc. is that most women don't like playing "character based" stage/world clearing games period.
Women tend to really enjoy games with an invisible/non-protagonist, games that have no "main character" at all ... things like Candy Crush Saga, Tetris, Angry Birds, crossword games, brain training, fitness/dance games, etc.