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Each year the hype goes up because of the constant state of one-ups-man-ship (yes I put too many hyphens, meh) in advertising and gaming. Hell, car commercials used to explain features, now they just show explosions and cars. That is the direction we are going in; seeing very little of what has substance and being fed only what makes it seem revolutionary - even when it is really just a decent game trying to make minor improvements on previous attempts.