zarx on 13 September 2014
| Dr.Henry_Killinger said: Since when does Intel give a damn about gaming, do they make GPUs now? Not talking integrated crap... |
Well you see the global PC market has been shrinking the last few years. But PC gaming is actually growing, and spending on high end hardware along with it. Turns out there are millions of PC gamers that are willing to spend thousands on PC hardware which means that Intel can make high margins. Which helps offset the loss of the low end market that has been eaten by tablets. The kinds of PC just used for web browsing, word proccessing etc is actually a very low margin business in comparison. Gaming PCs need CPUs as well as GPUs.
So now you have this new gamer freindly inititive from Intel where they have PAX panells and they spend money on marketing aimed directly at gamers.
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