Increased HDTV's sales have significantly increased PS3 sales.

[Rock_on_2008]

European and Australasian countries have offered sales promotions where 40 inch and a above Sony Bravia 1080P LCD or Plasma TV's have been given away PS3 console offers with every HDTV for a limited time only. Obviously the HDTV market is Sony's most profitable industry where lots of money is being made on HDTV sales. Giving away a PS3 or two would further increase HDTV sales, especially when the world economy is slowing down.