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KLAMarine said:
I don't understand why people focus so much on sales numbers when profitability matters more.

Profits matter more to the brand owner, but as long as it's still considered a worthwhile venture by said owner, fans of a specific brand tend to benefit more from better sales. More sales = more organic support and cheaper deals (and likewise more expensive deals for your competition).

Even the Wii, which in many respects had bad 3rd party support, received a huge influx of quality 3rd party exclusive during its peak years.

Also, perhaps above all else, people find it more fun to brag about sales than money