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thismeintiel on 11 September 2014
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Aura7541 said:
thismeintiel said:
Burek said:

$400 million is mostly for NFL to use and showcase Surface tablets, and to have logos plastered everywhere. Very little to do with XBox altogether.

While that may be true, it still makes the NFL more synonymous with MS than Sony or Nintendo.  They also had a deal with EA for exclusive advertising, which was probably another multimillion deal.  Either way, both deals haven't really done anything for MS.

Yep. On Football Sundays, you'll see the X1 a lot during commerical breaks. Too bad it did not help the X1 at all.....

You saying that reminds me of the week the One launched.  I watch Comedy Central quite a bit, and man, did they advertize.  EVERY single commercial break had a One ad, sometimes two.  AND almost every show was being sponsered by them, so they were doing little vinettes on some commercial breaks.  It was a classic case of overkill.  If I was on the fence about which one to get, that definitely would have turned me off.  Overkill on advertising always turns me off of a product.