So Destiny, a new IP and one of the most expensive games in history, paid itself in just one day

[Aerys]

BraLoD said:

cusman said:
Is not marketing alone. It is core game concept being new/appealing + well made + well marketed

Also with a online/social focus, the Beta was a huge success cause it got many people playing

Bungie & Activision reputation also worked in the games favor

The Alpha, Beta, and Bundle were all marketing. They did do it to market the game.

Yeah, but if the game was bad, people wouldnt have bought it after the beta, so the game sold well also because people loved it, so it's not hype based on nothing since the beta