The advertisements of Nintendo ('We would like to play') helped to win Advertising Age magizine "Marketer of the Year". But the real genius was the other marketing efforts, the alpha mom and Wii parties, selling it like it was tupperware. Very friendly, not intimidating. Going on to the other non-orthodox places, with just tons of free free press. Academy awards ring a bell?
Yes. Nintendo could have screwed it up. Priced it out of its market target range, like Sony did. But as a lower price console, the Wii is going to get a number of casuals that the PS3 and X360 don't have a chance of getting. PS3 will get some casuals that bought a PS2 for the DVD and now buy the PS3 for the Bluray. But consider. Video consoles have always been a young male 'toy'. PS2 brought in others due to it combining a decent DVD with a ton of games at not too bad of a price.
This time casual buyers will be able to buy other Bluray machines cheaper than PS3, and Wiis for the huge selection of casual games. PS3 will still do will with those that want Bluray with great hardcore games, but at a cheaper price, as Sony keeps lowering the price.
Torturing the numbers. Hear them scream.
