Destiny makes $500 million Day One

[mornelithe]

kupomogli said:

mornelithe said:

"That number has been widely misinterpreted as a production number for the first game," Activision CEO Eric Hirshberg explained in an interview today at Gamescom. "That number is an all-inclusive number that's several years worth of investment, including marketing and several games, and a lot of up front investment in things like engines and tools that will be able to be used for years to come."

http://www.engadget.com/2014/08/13/destiny-500-million/

Well damn.  Bungie sure got the short end of the stick then didn't they.

What do you mean?  They basically got the bulk of their marketing and engine costs paid for by Activision for the next 10 years/4ip, that's pretty much a win-win for both companies.  Acti's got a new blockbuster franchise to pimp, and Bungie's got financial flexibility for years to come.