| JSF said: I don't believe price is the issue. It's the marketing. They need to make it clear that it is not intended as just a gaming rig and that it is a full-blown entertainment center with high def video, media streaming, etc. All the PS3 commercials I've seen only show some demonstration of the games. What people want is value. This is often mistaken for price, but it's not the same. Honda Civics and Toyota Corollas are the top selling cars because of their value propositions, not because they're the lowest priced. Yes, there is a segment of people out there who are the most price-sensitive and will buy the Hyundai's and Kia's of the world. That's fine. These people will wait for price drops to buy. |
price is exactly the amount people are willing to pay for whatever value they perceive of a product. few people are willing for fork over $600 for games and just unproven media capabilities. in order words, their perceived value of the PS3 is not anything close to $600.
price is at least 80% of why PS3 is having a poor start well, sometimes i read these articles i can't believe people are going over such minute technical details.
wii is takes away sales, there's little PS3 can do about that. with consoles there's an aggregation effect, and it's especially apparent in Japan. in the US the PS3 has trouble gaining momentum against the 360.
sony does appear to have a better long term plan for the PS3 than Microsoft for the 360, but it's had such a bad start a lot of things need to go right.
the Wii is an epidemic.
