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To give an example from real life.

In Norway, Tine Melk (milk) has always had monopoly for milk in Norway. Now Q Melk (Cow milk) have taken a small % of the share. I prefer the taste of Q Melk, and encourage others to buy it. I also want it to outsell Tine Melk, because I prefer it.

No, it isn't because I wanted to justify that I bought 10 liters of Q Melk.



http://www.vgchartz.com/games/userreviewdisp.php?id=261

That is VGChartz LONGEST review. And it's NOT Cute Kitten DS