Y'know I honestly don't think that most consumers can tell the difference, but people will choose the version with the obvious advantage in graphics even if they personally can't tell the difference between 720 and 1080p. The issue MS has now is that the standard rhetoric among their hopeful consumers is that the PS4 is more powerful and gets better version of multiplats. It's going to take more than showing how the difference are actually minimal to fight off that stigma. At this point the PS4 doesn't even have to be more powerful to reap the benefits, they just have to be perceived as such, and I think they've done that extremely well.
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