| JEMC said: Those cards may not need a replacement, but if the new cards perform as well as them (again, at least on 3DMark), then what are they if not replacements? And yes, Titan Z is for insane people. You can get two 295X2 and still get a lot of extra cash for the price of one of them. |
Well what's the alternative? Just not release any new GPUs until the die shrinks are ready some time next year? They have been iterating the same architecture on the same manufacturing proccess for well over 2 years at this point. And they have managed to push themselves into a corner by upping the anti with bigger more expensive dies. With the Titan being binned chips intended for server farms, and the 780/780 Ti also being based on the same die. To create a true successor to the 780 Ti/Titan class GPU that offers a significant enough performance leap without a die shrink they would need to make even bigger dies. Which is just not feisable I don't think. So the marketing pitch is $650USD worth of performance at ~$500. The people that already have that level of performance weren't going to be buying new cards either way, they might as well tap into the market that wanted that performance but weren't willing to spring for the insane price tag.
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