Microsoft Mocks Sony With "Destiny Fragrance"

[DonFerrari]

binary solo said:

DonFerrari said:

binary solo said:

Too late the ad is down, so any complaint now would be thrown out as frivolous. So all is right with the world.

Well they still could go and complain even if already removed... maybe they could even get a apology page on the place... even more because the page even though is off, the content is still circling, and it was effectively use no matter if already took out.

Yes, that could potentially form the basis of a claim or complaint that because of the internet the violating content is still out there and it continues to damage the value of the advertising deal. However it would probably be a bit of a test case and I'm not sure a court would find that it's MS's fault. The court may tell Acti to go an assert its trademark rights with each and every website that is displaying the ad as "news". gaming media sites can talk about they ad, but showing the actual ad even in a news context could be violating the trademark.

Well MS could be found liable because they know the full consequence that could be involved in this stunt.