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After reading your responses, the interesting thing to note is that there's quite a mix of reactions to the commercial. Some like it, some don't.

I think to some degree that's exactly what Sony want. Commercials and advertising that makes people talk. Advertising that evokes a response in the viewer.

Personally when I see a Wii ad on television I completely blank it out.

I know exactly what I'm going to see, (A celebrity playing Wii sports) it's completely boring, bland and unoriginal.

Microsoft had some really interesting commercials near launch (the giant picking up the man). They've also had some great game advertisements (Gears of War) but I've haven’t seen a decent commercial recently advertising the 360.

I like it when one of the big three experiment with their commercials, and "innovate" to coin a phrase bandied about so frequently near the launch of the Wii.