EEJLND on 06 September 2014
That's two different things. Sony was just criticizing the service of EA with reasonable arguments. On the other hand, Microsoft acted very unprofessionally by bypassing the marketing contract between Sony and Activision. Plus, doing that in a childish manner.
It's also kind of funny, because Microsoft has had similar marketing deals with other publishers for example for all the latest Call of Duty games. And recently even buying the rights of an established IP like Tomb Raider for a certain period of time.
