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thismeintiel said:

This. If they consulted their lawyers first, there would have been no ad.  Or if there was, they would have not taken it down so quickly.  In truth, the only one being salty here is MS.  They don't like that Sony gave them a taste of their own medicine, and with one of the largest games this year.


I actually believe that they did consult their lawyers. Their lawyers probably advised that the worst that could happen here would be a C&D order being that I'm sure they know that Activision would be reluctant to prosecute any further than that.

It's not as though the legality of an act has stopped M$ in the past....