Microsoft Mocks Sony With "Destiny Fragrance"

[Nicklesbe]

starcraft said:

wary-wallaroo said:
Haha, wow. Stop trying to make this happen MS, it's not going to happen.

You realize it is happening right? The game is multiplatform.

@ others in this thread.

Microsoft has made a joke. Maybe you find it funny, maybe you don't. Irrespective it is indicative of a sense of humour, talent for marketing, and the ongoing attempt by all players to promote their wares.

Unless someone wants to present information on contracts between Activision and Microsoft or Sony and Microsoft that indicates this is in some way a violation, lets stop being 'salty' that Microsoft has found an innovative way around Sony's paid arrangement with Activision. I am sure that Microsoft consulted its team of very expensive lawyers in formulating this campaign.

While no one has direct access to any actual contract information, it is reported that only Sony had the rights to advertise the game. There is also the fact that the ad was removed only a few short hours after it was put up. If this truly was an "innovative ad campaign" and not a completely irresponsible and potentially illegal(as many have proved already) move that would damage the already strained relationship between Activision/Bungie and MS then they would have left the ad up. Not only that but they would have worked to greatly increase exposure to that ad if it was so innovative and not a huge bone headed mistake. Instead fearing legal action and damage their business relationships they removed the Ad in all forms after only a few short hours.'

Can you explain that? To many here that is clearly evidence that they over stepped their bounds, realized they made a huge mistake and quickly acted to rectify it before more very real damage was done.