Microsoft Mocks Sony With "Destiny Fragrance"

[Zanten]

This is actually quite clever. x3 Sets a sticky precedent, in a way, as they've opened themselves to have this done to them without legal recourse, but the thing is, all Microsoft is really doing is putting a page on their site- which they are allowed to do- that details how they also have this multiplatform title. No advertising deals don't include, to my knowledge, a restriction on saying 'We Have This Game' on your OWN site, they just keep you from slapping your logo on banner ads, commercials etc for the game elsewhere.

The whole 'we're making it a perfume ad to duck under the no-advertising law, lawllawl' is a smokescreen. What they're really doing is using what they CAN do- say on their own website, 'yes, yes, you can also play Destiny on an Xbox One'- but in such a way, the media is more likely to turn it into a big fanfare of a thing, which will draw more eyeballs to their website, and let them aggressively advertise that they have Destiny without actually aggressively advertising it. All the 'user coaxing' will be done not by paid campaign ads, which would violate the agreement, but by the media sources reporting on that page.

So kudos to them. ^_^ So long as they don't turn Full Legal Dick if ever Sony does the same thing with Evolve or Call of Duty, of course, (i.e. making a page or reference that you HAVE the game on your own site, but making it interesting or funny enough to draw media and consumer attention,) as then they'd be tromping firmly on hypocritical grounds. =P

 

EDIT: Just realized the link is down, so looks like it wasn't clever enough. xP Probably gave them enough of a spotlight to appease them, though, especially if there's no legal consequence from this.