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That's why online gaming costs now on PS4. Sony could never manage to get a great number of people to pay for PS+ on PS3 and they realized that people will only pay for it if they have to. Many people want to play online so that they have to pay for it now.

The free games which Sony implemented to increase PS+ numbers drastically didn't really manage to achieve it so that they had to take money for online even if they tried to avoid it. Otherwise they would still see a very low number of people who would pay for PS+ and with that much worse finnacial numbers for the company.