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celador said:
It's over three minutes long for a start

This ^

Whether it is prime time or not, this will cost A LOT of money to air. 

Another note is that the cheesy commercials that they do air are short yet effective due to the audience that they are targeting.  I feel that  the video that you posted would appeal to say you and me, but not the parents who are going to be buying these consoles for their kids.