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The "Wii" brand in general is a liability nowadays when trying to appeal to any audience really, now that casuals are not coming back.

It dates Nintendo and makes people think of 2006, just like brands like Blackberry and MySpace are liabilities because they scream "hey remember when that was cool in 2006, lol".

The sooner Nintendo ditches it for a fresh start, the better really. The rest of this generation for them is just about treading water and hoping that amiibo can salvage this gen with some late cycle profits (plastic toys have very nice profit margins).