Splatoon: "If it were mario, we wouldn't be able to create a new IP"

[curl-6]

spemanig said:

curl-6 said:
At this point a new IP does more for their image than another Mario game.
Short term loss, long term gain.

You think a Mario shooter would be just a short term gain!? LOLOL.

Mario is oversaturated. The glut of games like NSMB2, NSMBU, 3D Land, and 3D World all in a short period damaged his brand power. Further saturation would have continued to weaken Nintendo's strongest property, which in the long term would be disastrous.

Nintendo have more than ever been criticised for sticking to familiar brands, and in particular milking Mario. A new IP helps counter this negative image.