Clyde32 said:
They wanted to appeal to both audiences, once the casual audience didn't work out, they switched the primary focus to the core. |
That's identity issues of which majority of the time leads to confusion in consumer's perspective. It just sounds like poor judgment on management. Any other company would have adjusted to this failure by striving to one, diligently market the product as such; either clarify to the blue ocean that Wii U is truly a casual machine and two, if they should market to the red ocean, they obviously need to produce more games both first party and third party. Neither happened. This is a technicality that was not well thought out. Worse, they are showing lack of damage control skills.
It is still somewhat salvageable, however. Best case scenario, if cards are played right with the proper marketing strategy they could capture both markets (2nd place); Worst case scenario, it's Dreamcast all over again.
Most likely to happen, which we all already know that Wii U if anything is now Gamecube 2.







