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Yeah I think anything with the name "Wii" was pretty much set to fail. Super Wii, Wii 2, whatever, they are better names than Wii U, but it's not like Wii U would suddenly start selling double the units with a name change.

"Wii" had lost most of its brand luster by the end of 2010 really, it had become synonymous with shovelware + an outdated craze that had fizzled out. The excitement and optimism of the early Wii day (imagine a lightsaber game with this controller! lol) had long since faded into either annoyance/mild hostility from core gamers or indifference from "blue ocean" consumers jumping on the last Apple bandwagon leaving town.