I'm not sure how well they'll do, to be honest. I can see them as being great collectables in years to come, however much of a hit or flop they might be. They need to be marketed correctly from the outset, or they'll go the same way as the Wii U.
Right now, if an Amiibo was shown to any member of the public in the street, they'd probably think that it was a McDonald's toy or another Skylanders-type figurine for a Mario game. It really needs to be explained clearly and in one sentence what these things will do and why they are so different from the other videogame toys.
If people don't understand what they are, they're not going to buy them, and at best, they'll be regarded as some kind of copycat fad.
With the kind of install base the 3DS has, there is no reason why the Amiibo shouldn't catch on, provided there are enough games to warrant buying one, and that the price is reasonable.
I hope Nintendo get it right, this time.
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