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i always think in something: ps4 is 400$, but you have to pay 50$ more per year to play online, and also, have to buy a game you like for it, and probably you will buy other controller. But it would cost 570$. With some loss, they could sell it for 500$.
But Sony dont, because the price tag 400$ is better than 500$, a unawared consumer would take the 400$.

Nintendo sells for 330 a wii U with mario kart, a second controler, ready to play local and online multiplayer forever.
But couldnt nintendo sell wii U for 250$? + mario kart + wiimote would cost the same. But unawared consumers seeing the 250$ price tag on shelves, would be more appealing, wouldnt?

And now enter the second think. Amiibos. A wii U is needed if you want to buy a amiibo. If nintendo is betting on amiibos, is better to sell more wii Us, even with losses, because they could profit more with the figures.