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Soundwave said:

By diversifying their own 1st/2nd party output.

If say .... Halo was a Nintendo in-house IP, I'd venture a bet that things like COD/Battlefield would probably sell better on their platforms.

Nintendo is the only big publisher that doesn't have a AAA blockbuster IP aimed specifically at older players. Konami has Metal Gear, Activision had Call of Duty, Ubi Soft has Assassin's Creed, Square-Enix has Final Fantasy/Tomb Raider, EA has Madden/Battlefield/FIFA, Take 2 has Grand Theft Auto, etc. 

The closest thing Nintendo has is Metroid, and Metroid simply isn't a big seller (really has not been for 20 years now). 

The reason third parties still keep bringing out things like LEGO, Sonic, Just Dance, Skylanders is because the overwhelming majority of Nintendo's own content is cartoony/mascot based titles or party games.

I like this thinking. I once posted how I wished Nintendo bought Capcom, not only for its IPs, but to have an avenue to release mature content. I likened it to Disney and Touchstone. It would allow parents to safely buy 'Nintendo', Disney, but have the more risque content CLEARLY under the Capcom banner. The other idea is simply create another developer title to release mature content through, BUT again make it abundantly clear 'only on Nintendo' system. Bayonetta, The Devil's Third could be the start. I truly believe this is THE answer. They may have ti buy themselves into mature 3rd party content too. Subsidize studios costs to make sure it is released for their platform AND that it is a strong port. However, I DO NOT want to see the 'Nintendo' side change! Not one bit! That is paramount. They have to stay true to themselves and the established IPs and quality!