It's hard for me to say. PS3 got the same numbers in one less year, and will probably sell longer and thus sell significantly more, and is still getting games that I'm interested in being released EXCLUSIVELY on it. So for me, PS3 won. I do agree that XBox was more innovative last gen, but it really did nothing for me, as I don't care about Kinect or online. Sony lost in America, but they won Europe, they did pretty well competing with the Wii in Japan (and are still selling, so it's only going to get closer), and definitely won the Rest of World category. Winning one territory that consists of one country doesn't seem like winning at all to me, at least not overall. Also, I don't think Microsoft made more money with the 360 than Sony with the PS3. The PS3 sold for a loss for a while, and that hurt Sony, but the RRoD hurt Microsoft even more.
All in all, I think PS3 won, but I understand why one might think 360 won. For me, PS3 won. I say that as someone who has bought neither (financial issues), but is now planning to buy a PS3, because while 360 tended to have the better versions of multiplats, ever so slightly, PS3 had plenty of 3rd party support and the difference is negligible to me. PS3 had the better exclusives, and is only getting more exclusives as time goes on, ones that I'm actually interested in, while 360 is pretty much done aside from some gimped cross-gen titles.
Not that it matters, Wii was the real winner. :P
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