Now a days a 3rd party exclusive means a cash infusion from the console maker, so I think it can make financial sense to go Xbox exclusive.
Brand awareness might suffer though, since a smaller audience will play the game (though this can be countered if MS also puts up for advertising)
Platinums: Red Dead Redemption, Killzone 2, LittleBigPlanet, Terminator Salvation, Uncharted 1, inFamous Second Son, Rocket League







