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Who won? "Winning" is usually defined with hard sales, which means that the PS3 won in that quantitative sense.

Alternative ways of looking at it:

Sales: PS3
Gains compared to 6th gen: 360
Overall quality/reception at the end of the 7th gen leading into the 8th: PS3
Games: PS3
Console lifespan longevity: PS3
Innovation/impact on industry: Tied