Sony proved with the PS3 they can give it their all and get back on their feet against the hardest hardships, they ended up investing in games, games, and games. It carried over to the PS4 and that's why they're steamrolling the Xbone now.
Microsoft proved with the 360 they can buy third parties to make it seem like the have exclusive games and build a reputation on it, crippling the PS3, an already cripple console in its beginnings. They never cared about investing on studios and a robust IP catalog, they instead invested the last 4 years of the 360 on KINECT and going after the masses. It carried over to the Xbone, and that's why they're getting steamrolled by the PS4.
So who won? It's pretty clear it was not the Xbox 360.







